Commissioned by Influencer Ltd, I was tasked with concepting and designing the influencer outreach packaging for the Fanta GB 2022 #WhatTheFanta social campaign. My role involved developing and finalising print-ready artwork that captured the campaign’s playful, mysterious character while ensuring strong visual impact. The designs were created to spark curiosity, amplify the sense of intrigue, and deliver a polished, production-ready result for rollout.

The packaging concept featured a shipment box design inspired by detective work, with the tape motif reinforcing the sense of mystery. As this launch introduced new Fanta mystery flavours, the use of “evidence-style” tape felt especially fitting. To further emphasise the detective identity, I incorporated a briefcase element, presenting the idea of a padlocked case. Clues would guide the receiver to crack the code and uncover three Fanta packages, each containing a bottle of the limited-edition mystery flavour. Unfortunately, due to budget constraints, the padlocks were not incorperated.