I designed the visual identity for New Look’s 9–15 Autumn campaign, bringing the concept to life through a unique graphic treatment. Using AI integration, I created a series of collaged stickers that captured the playful, youthful energy of the 9–15 age group — perfectly aligning with New Look’s fun and expressive brand identity.

The typography was carefully selected to complement the collection, drawing inspiration from varsity aesthetics — a key trend forecast for Autumn ’25 — to create a bold yet relatable look for the younger audience.

The accompanying visuals showcase a selection of assets I designed as part of the campaign toolkit, spanning both print and digital applications.