I concepted the 915 Back to School campaign, collaborating with the Art Director to develop the overall graphic treatment. Layered paper textures and playful sticker elements were introduced to capture a nostalgic, school-inspired aesthetic.

This was a 360° campaign spanning both print and digital touchpoints. I designed assets for the landing page and social channels to support the launch, as well as print materials including window banners, in-store POS, and event collateral — ensuring a cohesive visual identity across all platforms. I also built a comprehensive Figma toolkit to house all campaign elements, enabling the wider team to apply the creative consistently and efficiently across multiple channels.