I was tasked with concepting the 915 Winter 2025 campaign, collaborating closely with the art director and copywriter to develop the overall graphic treatment that shaped the final creative. Using Adobe Firefly, I generated the 3D sticker elements that became the focal point of the campaign—bringing a young, playful energy to the visuals. The bear character evolved from the autumn campaign, this time styled with a bow and hat to evoke a festive winter feel. To complement this, the typography received a subtle glitter effect to enhance the celebratory, “party” mood of the season.

I created the initial design mocks in Photoshop and InDesign to ensure the campaign could translate effectively across both digital and print. I then built a comprehensive Figma toolkit, complete with colour, font, and graphic libraries, to share with the wider team—ensuring consistency and efficiency across all digital touchpoints.