Nadine Coyle’s Edit at New Look was a fully integrated 360° campaign for Spring 2024. I brought the campaign to life through the development of the graphic treatment, which was inspired by the aesthetic of a magazine cover—a concept that felt particularly fitting given Nadine’s profile and the editorial nature of the collection.

The campaign lock-up featured an interlocking element that combined Nadine’s handwritten signature with the seasonal headline font, creating a distinctive and cohesive visual identity. A pop of orange was introduced to complement the otherwise neutral product palette and imagery, adding a fresh, seasonal energy to the overall look.

The accompanying images showcase the assets I designed as part of the campaign toolkit, spanning both print and digital applications.