Social media concept mocks for the Winter 2025 campaign, featuring a range of templated designs created to give the wider team a clear sense of how the Winter 25 toolkit translates across BAU channels.This included looking at the seasonal fonts and finding solutions of how else these can be used. As shown below I was able to experiment with layering the typography to create engaging designs that work specifically on social.

Payday Picks was developed as a new content concept for the season, with mockups exploring how the idea could come to life visually. A calendar-inspired design was introduced to align with the “payday” theme, creating a fun and timely link between content and customer behaviour.