A series of printed materials created for New Look’s 2024 Freshers Fairs, developed as part of a dedicated Autumn toolkit aimed at engaging the 18–24-year-old customer.

I was given creative freedom to interpret the seasonal direction while maintaining alignment with the Autumn toolkit. Each piece was thoughtfully designed with attention to composition, typography, and brand storytelling to create a cohesive and youthful visual experience across all touch-points.