The Winter 2025 campaign was originally designed for print, so the existing toolkit needed to be adapted for digital use. My role was to translate and optimise this toolkit to ensure it could be easily applied across all digital channels.

I rebuilt the toolkit in Figma, enabling the wider design team to seamlessly integrate the campaign’s graphic treatments into their assets. As part of the process, I refreshed the colour palette—transforming the CMYK print tones into brighter, more vibrant RGB versions suited for screen. I also created a centralised colour and typography library in Figma, allowing the team to maintain consistency and efficiency across all assets. The type was converted from InDesign files, with adjustments to line heights, letter spacing, and other settings to ensure visual harmony across platforms.